About Me.

In summary.

I am Passionate about Africa, Fashion, Technology and building great brands. I am Honey Ogundeyi. CEO, Founder at Fashpa.com. I founded one of Nigeria’s first fashion ecommerce platforms. This are my notes.

A longer version.

Before this start up journey, I worked at Mckinsey & Co in Brussels, Headed up Brand Management for Ericsson in Sub Saharan Africa and also worked as a Brand Manager for Ericsson in Sweden and my most recent job before the big jump was at Google, I was the first industry Manager in Nigeria, essentially started Googles commercial business in Nigeria. Then I gave it all up to build Fashpa.com.

These days, I can mostly be found at the forefront of changing the game of Fashion Retail in Africa, tackling Nigeria First, Africa Next and then the world!

Off duty time spent at bootcamp, with my family, reading tech blogs that have nothing to with African Reality and hanging out at home.

1 Woman in Tech, Brand Expert, ex-Googler, Fun Seeker, Globe Trotter , interested in building awesome companies in Africa!

Disrupting Ish

Building a Unicorn.

These are my Opinions and this is my journey.


  1. Hello Honey, I am inspired by your entrepreneurial endeavors and your contribution to the Nigerian e-commerce industry. Could you provide an email address with which I can reach you. I would like to discuss certain aspects of online retailing.

  2. Hello Honey.I recently watched your interview on Moment on Ebonylife TV and I fell in love with this beautiful woman.I realised we have something in common, although mine is on a lower scale.I’m into kiddies ecommerce business I really need your professional guidance.pls if you can kindly drop your contact for me I will really appreciate.

    1. Hi Eniola, Thank you for the kind words you are too kind.. congrats on you kiddies commerce website. am always happy to help, am working on something shortly please stay tuned to the site

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